Rubble is an e-commerce store selling incense burners. Each incense holder is hand-crafted; therefore, each is different and unique. Rubble wants you to experience a moment of calm and relaxation in your home as you observe the incense gently swirl and take in its fragrances. I partnered with Rubble to create a visual identity for the brand and an easy-to-navigate online store.
The Rubble logo is a hand-drawn design that features a symbol and wordmark. The symbol portrays a woman's head atop a man's, with the man's head at the bottom and the woman's facing slightly to the left. The sketch-like quality of the symbol gives it a personal touch with loose lines and an organic feel.
The wordmark is positioned beside the symbol and written in a hand-drawn serif font that's simple and legible but slightly rustic with varying thickness and width. The color scheme for the logo is green and majestic yellow. Green represents growth, freshness, and renewal, while majestic yellow stands for strength, power, and royalty. The combination of these two colors creates a harmonious and balanced contrast, which reinforces the idea of unity and balance conveyed by the symbol.
Overall, the Rubble logo has a handcrafted and personal feel, which aligns with the brand's emphasis on care and attention to detail in its products. The combination of the symbol and wordmark creates a unique and memorable identity for the brand that stands out from its competitors.