I was approached by INCCSYS, a start-up software company based in the Middle East, to create a brand identity and design a website. Their all-in-one construction project management software for contractors required a unique and modern brand identity that would represent their technological innovation and commitment to the industry.
The construction software company's brand identity is designed to convey a modern, forward-thinking image. The logo symbol features a bar chart design, reflecting the company's focus on data analysis and project management. The chart is stylized to give it a unique, futuristic look that distinguishes the brand from its competitors.
The wordmark for the logo is a custom, sleek sans-serif font that emphasizes the brand's innovative and professional image. The font is designed with a futuristic aesthetic that further reinforces the brand's commitment to technological advancement and cutting-edge software.
The primary color palette consists of shades of turquoise, navy blue, and black, which are used throughout the brand's visual identity. These colors convey a sense of stability, sophistication, and professionalism. The gradient is a combination of turquoise and navy blue, which adds depth and dimensionality to the design.
Overall, the brand identity is modern, dynamic, and sophisticated, conveying the brand's focus on technology, data, and innovation. The messaging should emphasize the brand's commitment to helping construction professionals work smarter, faster, and more efficiently, while also building quality projects.
